Influencer marketing lead: LloydsPharmacy 

​Led influencer strategy for LloydsPharmacy, sourcing relevant talent to deliver over 50 videos by micro and macro influencers in the health and wellness sector. Influencers signed on a retainer to produce a series of videos to support service campaigns and OTC products included Dr Zoe Williams and Dr Chris George.

Launched TikTok​ for LloydsPharmacy utilising influencer video content. Generated viral video views surpassing KPIs.

Dr Zoe flu vaccination 

Dr Chris George migraines 

Dr Chris George Here For More campaign

Dr Raphael Allergies 

Stephanie Romiszewski sleep 

The Travel mum holiday beauty