Responsible for strategy, ideation and delivery of engaging organic and paid health and wellness content for social, website and email. Management of paid ad agency. Performance year on year; reach up 122%, engagement up 44%, purchase conversion up 26%, service bookings up 37% 

Developed effective content strategies and campaigns for LloydsPharmacy OTC products and services; flu vaccine, travel vaccine, hypertension, weight loss, hair loss, sexual health, online doctor, video GP and Sensational Eyes skincare launch including tv ad

Managed 'Health Hacks' pharmacist video series for website and socials 

Managed a team of writers, designers and video editors

Led influencer strategy, delivering over 50 videos by micro and macro talent including Dr Zoe Williams and Dr Chris George. Launched TikTok

Client facing stakeholder management, leading monthly and quarterly reporting. 

Responsible for 5 client facing organic and paid content calendars

Commercially aware copywriter of campaign content, web and social 

Winner of Global Social Media Campaign of the Year Award 2022 by The Global Content Awards